The Health and Risk Communication group recently complemented their communication lab with a Tobii Pro Fusion Eye Tracker (https://www.tobii.com/). This device allows us to capture people's eye movements, providing information on attention and information processing. The Chair can use this method for a variety of interesting research questions. For example, we would like to investigate how certain images in the field of health communication are perceived. Where do people look first? And, how long do they look at specific information?
In March, we attended an Eye Tracking Workshop to refresh the basics of eye tracking, deepen our understanding of the Eye Tracker's functions, and receive impulses for future studies. We also used this opportunity to generate innovative study ideas together. Now, we are excited to use the new Eye Tracker for various research projects. Several studies are currently in planning.